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Home > Wen Yuan (High School Edition) > 2025 No.12 > CDIO模式下数字营销人才培养目标与实现路径研究

  • CDIO模式下数字营销人才培养目标与实现路径研究

    Author(s)：

    周小波

    Publication Title：

    Wen Yuan (High School Edition) 2025 No.12

    Affiliations：

    重庆工程学院

    DOI：

    10.12252/j.issn.2096-6288.2025.12.037

    Abstract：

    专业定位模糊、教学内容滞后、教学方法单一、实践资源缺乏、师资力量不足、质量评价失真等问题制约了数字营销人才培养质量。本文在对CDIO教育理论进行深入分析的基础上，结合我校作为应用型本科的实际情况，从智力、能力、创新和素质四个维度分解数字营销人才培养目标与毕业要求，从构思、设计、实施和运行四个阶段提出数字营销人才培养实现路径。

    Keywords：

    CDIO模式；数字营销；人才培养路径

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    [1] 周小波.CDIO模式下数字营销人才培养目标与实现路径研究[J].Wen Yuan (High School Edition),2025(12),. https://doi.org/10.12252/j.issn.2096-6288.2025.12.037

文渊(高中版)
Wen Yuan (High School Edition)

Language: 中文

CN：11-9276/G

ISSN：2096-6288

Publication Frequency: 月刊

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