“课岗证赛创”协同下高职《电商直播运营》课程改革探索与实践研究_OpenScirbe Publishing

Online Submission Pre-typesetting Academic Support

Home > Wen Yuan (High School Edition) > 2025 No.10 > “课岗证赛创”协同下高职《电商直播运营》课程改革探索与实践研究

“课岗证赛创”协同下高职《电商直播运营》课程改革探索与实践研究

Author(s)：
王智慧张可芳李娇王宇

Publication Title：

Wen Yuan (High School Edition) 2025 No.10

Affiliations：
鄂尔多斯生态环境职业学院

Abstract：
通过对20所高职院校《电商直播运营》课程标准并结合我院《电商直播运营》课程实际，分析了该课程建设现状，提出以“岗课证赛创”融通为基础，以课程为核心载体，以电商直播岗位（群）要求、1+X直播电商职业技能等级证书标准、直播电商赛项技能竞赛标准、电商直播创业综合技能为引领的“岗课证赛创”协同的《电商直播运营》课程改革路径，对标重构了《电商直播运营》课程结构，更新了课程标准，整合了课程教学内容，完善了课程教学评价，创新了教学组织构，建起了真正面向职业能力，强化实践的课程新生态。

Keywords：
课岗证赛创；电商直播运营；课程改革

Views
2

Citations
0

Downloads
0

Favorites
0

Full Text

Download PDF

Cite

Favorited

Favorite

Share via WeChat

Scan to share on WeChat

Mobile Reading

Scan to read on mobile

Cite

Copy

[1] 王智慧,张可芳,李娇,王宇.“课岗证赛创”协同下高职《电商直播运营》课程改革探索与实践研究[J].Wen Yuan (High School Edition),2025(10),.

文渊(高中版)

Wen Yuan (High School Edition)

Language: 中文

CN：11-9276/G

ISSN：2096-6288

Publication Frequency: 月刊

Recommended Articles

Friendship Link

An academic processing and support platform focusing on journal databases, submission and review, and pre-typesetting.

OpenScirbe Publishing: Pre-typesetting; Article Retrieval

News: Latest news; Industry news

Academic Support: Language editing; Translation; International dissemination

Journal: Wen Yuan (Primary School Edition); Wen Yuan (Middle School Edition); Wen Yuan (High School Edition); Urban and Rural Studies

Contact Us

027-59496650

Office

Room 510, Office Tower, Optics Valley Financial Center, 668 Gaoxin Avenue, Donghu New Technology Development Zone, Wuhan, Hubei Province

User Agreement Privacy Policy

鄂ICP备2026003587号-1 copyright 2026 All rights reserved. Tel:027-59496650 鄂公网安备42018502009073号