五年制高职网络营销实践教学中校企合作模式的路径研究_OpenScirbe Publishing

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五年制高职网络营销实践教学中校企合作模式的路径研究

Author(s)：
袁骏宇

Publication Title：

Wen Yuan (High School Edition) 2025 No.08

Affiliations：
江苏省惠山中等专业学校

Abstract：
本论文针对五年制高职网络营销实践教学展开研究，系统探究校企合作模式的实施路径。通过剖析校企合作在强化学生实践技能、优化课程体系、提升就业竞争力等方面的核心价值，结合教学内容与市场需求错位、实践资源供给不足、师资双师能力薄弱等现实困境，提出课程体系与企业需求精准对接、教学过程嵌入真实项目、师资队伍实施双元培养、校企共建产教融合基地等合作路径，以期为高职院校网络营销专业提升育人质量、培养适应数字营销行业需求的技术技能人才提供理论参考与实践指引。

Keywords：
五年制高职；网络营销；实践教学；校企合作；路径创新

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[1] 袁骏宇.五年制高职网络营销实践教学中校企合作模式的路径研究[J].Wen Yuan (High School Edition),2025(08),.

文渊(高中版)

Wen Yuan (High School Edition)

Language: 中文

CN：11-9276/G

ISSN：2096-6288

Publication Frequency: 月刊

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