高职院校数字营销人才培养成果导向系统构建、实施要点与评量方法_OpenScirbe Publishing

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高职院校数字营销人才培养成果导向系统构建、实施要点与评量方法

Author(s)：
潘慧王美婷

Publication Title：

Wen Yuan (High School Edition) 2025 No.02

Affiliations：
潍坊职业学院

Abstract：
当前的高职院校在培养新时代人才方面责任重大，特别是在适应数字化、信息化时代发展需求过程中，建立院校数字营销人才培养成果导向系统是相当重要的，它将虚拟技术与现实联动。所以本文中探讨了高职院校中这一数字营销人才培养成果导向系统，对系统的构建内容、实施要点以及评量方法进行分别深入分析。

Keywords：
数字营销人才；成果导向系统；构建内容；实施要点；评量方法

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[1] 潘慧,王美婷.高职院校数字营销人才培养成果导向系统构建、实施要点与评量方法[J].Wen Yuan (High School Edition),2025(02),.

文渊(高中版)

Wen Yuan (High School Edition)

Language: 中文

CN：11-9276/G

ISSN：2096-6288

Publication Frequency: 月刊

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