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校企合作背景下职业院校电商直播实践教学

Author(s)：
张亚敏

Publication Title：

Wen Yuan (Middle School Edition) 2022 No.08

Affiliations：
邢台技师学院

Abstract：
随着数字经济的蓬勃发展，电子商务已成为市场的重要组成部分。尤其是电商直播，作为新兴的营销方式，正以其独特的互动性和即时性改变着传统的购物模式。在此背景下，职业院校作为人才培养的重要基地，急需与时俱进，将电商直播融入实践教学中，以适应行业发展的新需求。基于此，本文在校企合作的背景下，对职业院校开展电商直播实践教学进行研究，提出有效的教学方式，推动电商直播营销进一步发展。

Keywords：
校企合作；职业院校；电商直播

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[1] 张亚敏.校企合作背景下职业院校电商直播实践教学[J].Wen Yuan (Middle School Edition),2022(08),.

文渊(中学版)

Wen Yuan (Middle School Edition)

Language: 中文

CN：11-9275/G

ISSN：2096-627X

Publication Frequency: 月刊

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