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Home > Wen Yuan (High School Edition) > 2024 No.02 > “全渠道推销技术”课程思政元素的挖掘与设计

  • “全渠道推销技术”课程思政元素的挖掘与设计

    Author(s)：

    王辉

    Publication Title：

    Wen Yuan (High School Edition) 2024 No.02

    Affiliations：

    吉林工业职业技术学院

    Abstract：

    课程思政的本质是一种教育，是为了实现立德树人。“全渠道推销技术”是市场营销专业的专业核心课程，其思政元素的挖掘和设计对于市场营销专业学生价值观塑造起着重要支撑作用。基于BOPPPS教学模式，将思政元素融入课程目标与教学内容中，积极引导当代学生树立正确的世界观、人生观、价值观，为满足市场营销专业学生未来职业发展需求奠定基础。

    Keywords：

    全渠道推销技术；思政元素；挖掘

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    [1] 王辉.“全渠道推销技术”课程思政元素的挖掘与设计[J].Wen Yuan (High School Edition),2024(02),.

文渊(高中版)
Wen Yuan (High School Edition)

Language: 中文

CN：11-9276/G

ISSN：2096-6288

Publication Frequency: 月刊

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