基于电力市场改革的电力营销业务模式创新研究_OpenScirbe Publishing

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基于电力市场改革的电力营销业务模式创新研究

Author(s)：
朱璇

Publication Title：

Wen Yuan (Middle School Edition) 2022 No.07

Affiliations：
济南鲁源电气集团有限公司

Abstract：
随着电力体制改革的推进，电力供应企业面临的市场环境发生新变化。为适应电力市场化趋势，电力企业迫切需要开展以用户为中心的营销模式创新。本文在分析电力营销面临的问题基础上，提出差异化定价、增值服务、用户体验提升等电力营销创新策略，并设计了支持创新的精细化用户画像和预测分析方案，强调通过营销平台建设实现模式创新的重要性。研究表明，电力企业开展营销模式创新，对提升用户黏性，增加市场份额具有重要意义。

Keywords：
电力改革；电力营销；模式创新；用户体验

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[1] 朱璇.基于电力市场改革的电力营销业务模式创新研究[J].Wen Yuan (Middle School Edition),2022(07),.

文渊(中学版)

Wen Yuan (Middle School Edition)

Language: 中文

CN：11-9275/G

ISSN：2096-627X

Publication Frequency: 月刊

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