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Home > Wen Yuan (High School Edition) > 2023 No.05 > “协同育人”视域下高职院校市场营销专业课程思政建设路径的探究

  • “协同育人”视域下高职院校市场营销专业课程思政建设路径的探究

    Author(s)：

    夷香萍

    Publication Title：

    Wen Yuan (High School Edition) 2023 No.05

    Affiliations：

    常州信息职业技术学院

    Abstract：

    本文主要探讨了协同育人视域下高职院校市场营销专业课程思政建设路径的问题。首先，我们分析了当前高职院校市场营销专业课程思政建设的现状和面临的挑战。接着，我们将协同育人的理念引入到课程思政建设中，并详细探讨了协同育人理念在市场营销专业课程思政建设的具体应用。最后，我们提出了市场营销专业课程思政建设的总体路径并分析了其实施效果。

    Keywords：

    协同育人；市场营销；课程思政；高职院校

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    [1] 夷香萍.“协同育人”视域下高职院校市场营销专业课程思政建设路径的探究[J].Wen Yuan (High School Edition),2023(05),.

文渊(高中版)
Wen Yuan (High School Edition)

Language: 中文

CN：11-9276/G

ISSN：2096-6288

Publication Frequency: 月刊

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