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新媒体在健康科普传播中的应用研究

Author(s)：
项江韵

Publication Title：

Wen Yuan (High School Edition) 2023 No.05

Affiliations：
重庆市健康教育所

Abstract：
健康中国2030规划纲要中，将普及健康知识作为重要的工作内容，健康科普已经成为公众关注的重要工作。而新媒体作为公众获取健康知识的主要平台，面对新媒体下健康传播的优势和挑战。深入了解新媒体环境下用户需求和信息传播特点，制定全新的传播策略，结合受众者多样化的需求，完成健康信息普及，不断提升健康科普信息传播质量，促进公众健康意识和健康素养的提升。

Keywords：
新媒体；健康科普；信息传播

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[1] 项江韵.新媒体在健康科普传播中的应用研究[J].Wen Yuan (High School Edition),2023(05),.

文渊(高中版)

Wen Yuan (High School Edition)

Language: 中文

CN：11-9276/G

ISSN：2096-6288

Publication Frequency: 月刊

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