校企合作背景下高职院校电商直播人才的培养策略_OpenScirbe Publishing

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校企合作背景下高职院校电商直播人才的培养策略

Author(s)：
林家驹

Publication Title：

Wen Yuan (High School Edition) 2022 No.05

Affiliations：
广西工业职业技术学院

Abstract：
在直播产业迅猛发展的背景下，电商直播作为电子商务的新型发展形势，已经成了电商体系中的重要一环。人社部增设“主播销售员”这一职业，说明了电商直播人才的重要性。直播行业的兴起，对电商直播人才的需求在不断扩张，高职院校作为培养技能人才的摇篮，具有培养电商直播人才的优势。为了适应新形势的需要，高职院校立足于校企合作背景，加快电商直播人才的孵化速度，结合人才培养过程中存在的一系列问题，不断适应电商直播的新发展要求。本文立足于校企合作背景探讨，高职院校电商直播人才培养现状以及培养策略，以期为电商直播行业的发展助力。

Keywords：
校企合作；电商直播；高职院校；数字经济

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[1] 林家驹.校企合作背景下高职院校电商直播人才的培养策略[J].Wen Yuan (High School Edition),2022(05),.

文渊(高中版)

Wen Yuan (High School Edition)

Language: 中文

CN：11-9276/G

ISSN：2096-6288

Publication Frequency: 月刊

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