基于项目流程的会展专业《项目策划与创意》课程改革研究_OpenScirbe Publishing

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基于项目流程的会展专业《项目策划与创意》课程改革研究

Author(s)：
许婧

Publication Title：

Wen Yuan (Middle School Edition) 2022 No.02

Affiliations：
上海行健职业学院

Abstract：
在课程改革过程中通过项目模拟的形式，引导学生在校园内真实策划一个展会项目，并落地实施该项目，提高了课程教学质量，培养了学生的内在修养和综合素质，增加了学生的实践能力，帮助学生尽早熟悉工作岗位中的展会策划，从而提高就业质量。本文基于项目流程教学方法，对会展专业《项目策划与创意》进行课程改革研究，介绍了课程改革的背景和目的、内容与特点和课程改革的效果，对会展专业相关课程具有一定借鉴作用。

Keywords：
项目流程；会展专业；项目策划与创意；课程改革

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[1] 许婧.基于项目流程的会展专业《项目策划与创意》课程改革研究[J].Wen Yuan (Middle School Edition),2022(02),.

文渊(中学版)

Wen Yuan (Middle School Edition)

Language: 中文

CN：11-9275/G

ISSN：2096-627X

Publication Frequency: 月刊

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