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试论新媒体环境下国家形象的建构与传播

Author(s)：
郑历惠

Publication Title：

Wen Yuan (High School Edition) 2023 No.01

Affiliations：
山东师范大学

Abstract：
国家形象作为国家发展战略的重要组成部分，是展示一个国家综合实力的重要象征符号，在塑造自身个性特征和形塑他者评价中发挥着重要作用。新媒体环境的到来，为重构国家形象，传播中国声音提供了新的机遇和挑战，在我国当今着力打造主流传播阵地、提升国家文化软实力的背景下，具有深远的现实意义。本文主要采取文献研究法，对目前知网可查的新媒体背景下国家形象的建构与传播相关文献进行整理，汇总主要理论观点，总结研究成果、分析其存在的问题，以期为后续理论研究和现实实践提供参考。

Keywords：
国家形象；新媒体；传播建构

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[1] 郑历惠.试论新媒体环境下国家形象的建构与传播[J].Wen Yuan (High School Edition),2023(01),.

文渊(高中版)

Wen Yuan (High School Edition)

Language: 中文

CN：11-9276/G

ISSN：2096-6288

Publication Frequency: 月刊

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