跨境电商背景下《国际商务函电》教学思考_OpenScirbe Publishing

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跨境电商背景下《国际商务函电》教学思考

Author(s)：
胡素芳

Publication Title：

Wen Yuan (High School Edition) 2018 No.11

Affiliations：
浙江广厦建设职业技术学院经贸外国语学院浙江东阳 322100

Abstract：
在跨境电商蓬勃发展的背景下,外贸行业亟需大量复合型人才,他们不仅要熟悉传统外贸,也要熟悉跨境电商操作流程,这就给商务英语专业带来的新的发展空间和挑战.作为专业核心课程的《国际商务函电》必须由兼具外贸和跨境电商经验的教师承担,主动调整课程目标,设计合理的教学任务,采用多样的教学手段,以提高教学质量,培养优秀毕业生,为地方经济做贡献.

Keywords：
跨境电商;函电;教学

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[1] 胡素芳.跨境电商背景下《国际商务函电》教学思考[J].Wen Yuan (High School Edition),2018(11),.

文渊(高中版)

Wen Yuan (High School Edition)

Language: 中文

CN：11-9276/G

ISSN：2096-6288

Publication Frequency: 月刊

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