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Home > Wen Yuan (Primary School Edition) > 2019 No.11 > 项目教学法在中职学校市场营销专业的教学应用研究

  • 项目教学法在中职学校市场营销专业的教学应用研究

    Author(s)：

    赵杨

    Publication Title：

    Wen Yuan (Primary School Edition) 2019 No.11

    Affiliations：

    抚顺市农业特产学校 辽宁 抚顺 113123

    Abstract：

    中职学校市场营销课程作为一门对基础理论和实践能力都有较高要求的学科,要求学生结合理论与实践,为市场营销专业注入新的血液.因此,教师应采用新型教学方式,如项目教学法,在教学工作中培养学生的创新能力和实践能力.本文通过对项目教学法进行概述,并分析了中职学校市场营销专业教学现状,探讨了项目教学法的实际应用,以期为相关从业人员提供借鉴.

    Keywords：

    项目教学法;市场营销专业;中职学校

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    [1] 赵杨.项目教学法在中职学校市场营销专业的教学应用研究[J].Wen Yuan (Primary School Edition),2019(11),.

文渊(小学版)
Wen Yuan (Primary School Edition)

Language: 中文

CN：11-9274/G

ISSN：2096-6261

Publication Frequency: 月刊

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