全媒体出版背景下,期刊微信公众号的运营策略探析——以《小星星》微信公众号为例_OpenScirbe Publishing

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Home > Wen Yuan (Primary School Edition) > 2019 No.10 > 全媒体出版背景下,期刊微信公众号的运营策略探析——以《小星星》微信公众号为例

全媒体出版背景下,期刊微信公众号的运营策略探析——以《小星星》微信公众号为例

Author(s)：
谢婷

Publication Title：

Wen Yuan (Primary School Edition) 2019 No.10

Affiliations：
二十一世纪出版社集团江西南昌 330000

Abstract：
本文通过对《小星星》微信公众号日常运营情况的了解,总结了期刊微信公众号运营在杂志出版工作中的功能和作用,找出在微信公众号运营过程中的常见问题,分析造成所述问题的原因,并结合所查阅的资料和数据,试图提出改善期刊微信公众号运营瓶颈的解决策略,为其他杂志社在微信公众号运营过程中,以及向其他新媒体试探提供可用的经验.

Keywords：
全媒体出版;期刊;微信公众号

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[1] 谢婷.全媒体出版背景下,期刊微信公众号的运营策略探析——以《小星星》微信公众号为例[J].Wen Yuan (Primary School Edition),2019(10),.

文渊(小学版)

Wen Yuan (Primary School Edition)

Language: 中文

CN：11-9274/G

ISSN：2096-6261

Publication Frequency: 月刊

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