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市场营销基础课程"理实一体化"教学模式探索

Author(s)：
宁波

Publication Title：

Wen Yuan (Primary School Edition) 2019 No.10

Affiliations：
宁阳县职业中等专业学校山东泰安 271400

Abstract：
在市场营销基础课程中合理应用"理实一体化"教学模式意义重大,能够很好激发学生学习积极性,提升课堂教学质量.所以在教学实践中,市场营销教师应该清楚认识到这一方面,并结合实际情况合理落实.不过因为各方面因素的影响,导致该教学模式的落实尚存在一些问题,严重阻碍到教学效果的提高.基于此,本文主要针对市场营销基础课程"理实一体化"教学模式进行了详细分析,希望能够对相关人员有所帮助.

Keywords：
市场营销;基础课程;理实一体化

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[1] 宁波.市场营销基础课程"理实一体化"教学模式探索[J].Wen Yuan (Primary School Edition),2019(10),.

文渊(小学版)

Wen Yuan (Primary School Edition)

Language: 中文

CN：11-9274/G

ISSN：2096-6261

Publication Frequency: 月刊

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