Home > Wen Yuan (Middle School Edition) > 2019 No.03 > 成都报业广告溯源

  • 成都报业广告溯源

    Author(s):

    贺巧娟

    Publication Title:

    Wen Yuan (Middle School Edition) 2019 No.03

    Affiliations:

    天府新区航空旅游职业学院 四川 成都 610000

    Abstract:

    成都报纸的广告,最初称为"告白". 民国初年,成都报界逐渐淘汰了"告白"一词,而称"广告".《四川官报》和《成都日报》相继问世,都辟有《告白》栏.报纸广告是社会工商业发展历程的原始记录,一定程度上刻画着工商业进步和演变的轨迹.

    Keywords:

    成都;报业广告

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