高职院校包装设计课程教学研究——以中国风元素月饼包装为例_OpenScirbe Publishing

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高职院校包装设计课程教学研究——以中国风元素月饼包装为例

Author(s)：
牛书娇

Publication Title：

Wen Yuan (High School Edition) 2019 No.11

Affiliations：
河南林业职业学院河南洛阳 471000

Abstract：
中国风元素越来越多的引入月饼盒包装设计中并产生了一定的市场效应.包装设计在广博的中华文化中,如何提取素材将"中国风"元素更好的融入月饼盒的包装设计中,有人选择图腾纹样,有人选择技术工艺,这么多年来,中国风逐渐趋于刻板化,谈起中国就是水墨禅意、青山水袖、祥云红砖.而真正能把中国风元素用活,能阐述五千年中国文明的,是故事.他经历了无数代人的千锤百炼,是有感情和文化寓意的,寄托一种情怀.因此在包装设计课程教学设计中笔者从这一角度分享案例阐述中国风图案纹样、色彩搭配及字体设计在包装设计中的应用.

Keywords：
中国风;包装设计;月饼;教学研究

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[1] 牛书娇.高职院校包装设计课程教学研究——以中国风元素月饼包装为例[J].Wen Yuan (High School Edition),2019(11),.

文渊(高中版)

Wen Yuan (High School Edition)

Language: 中文

CN：11-9276/G

ISSN：2096-6288

Publication Frequency: 月刊

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