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Home > Wen Yuan (High School Edition) > 2019 No.11 > 成败在此一"句"——思考广告标题的10条路径

  • 成败在此一"句"——思考广告标题的10条路径

    Author(s)：

    王萌

    Publication Title：

    Wen Yuan (High School Edition) 2019 No.11

    Affiliations：

    江西环境工程职业学院 江西 赣州 341000

    Abstract：

    广告标题以其神奇的魅力,将文字的力量不断激活,古诗词焕发新时尚,民间语言大摇大摆粉墨登场,新字词、新句型持续井喷.在新媒体时代下,广告标题让话语权不再只是少数人的专利,你方唱罢我登场,语不惊人死不休.在这些词句背后,广告文案撰写者是如何洞察人性、解剖品牌去贩卖梦想的,本文总结了在广告文案创作中思考广告标题的10条路径和相关案例.

    Keywords：

    广告标题;广告语;文案写作;创意

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    [1] 王萌.成败在此一"句"——思考广告标题的10条路径[J].Wen Yuan (High School Edition),2019(11),.

文渊(高中版)
Wen Yuan (High School Edition)

Language: 中文

CN：11-9276/G

ISSN：2096-6288

Publication Frequency: 月刊

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