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Home > Wen Yuan (High School Edition) > 2019 No.02 > 浅析广告翻译的标准

  • 浅析广告翻译的标准

    Author(s)：

    李雪茹 李明珠

    Publication Title：

    Wen Yuan (High School Edition) 2019 No.02

    Affiliations：

    华北理工大学 河北 唐山 063000

    Abstract：

    众所周知,广告语一种极为特殊的语言,那么广告翻译也是一种特殊文体的翻译.随着近些年来广告语的大胆创新,无疑对翻译者来说是一个巨大的挑战.本文从广告文体特点入手,分别剖析创造性标准、目的论功能主义标准对广告翻译的应用.

    Keywords：

    广告翻译;创造性;目的论功能主义;归化与异化

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    [1] 李雪茹,李明珠.浅析广告翻译的标准[J].Wen Yuan (High School Edition),2019(02),.

文渊(高中版)
Wen Yuan (High School Edition)

Language: 中文

CN：11-9276/G

ISSN：2096-6288

Publication Frequency: 月刊

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