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Home > Wen Yuan (High School Edition) > 2019 No.02 > 目的论视阈下的广告语翻译方法

  • 目的论视阈下的广告语翻译方法

    Author(s)：

    笪淼 李宁

    Publication Title：

    Wen Yuan (High School Edition) 2019 No.02

    Affiliations：

    华北理工大学 河北 唐山 063009

    Abstract：

    商业广告语作为一种特殊文本,兼具美学价值与商业价值.其特殊性决定了广告语翻译与文学翻译,其他应用翻译在翻译标准、方法和策略上略有不同.在国际贸易中,广告语翻译在商品销售的过程中发挥的作用不容小觑.本文在目的论视阈下对广告语翻译进行实例分析,借此阐述翻译方法对于广告语翻译的重要性.

    Keywords：

    目的论;广告;翻译方法

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    [1] 笪淼,李宁.目的论视阈下的广告语翻译方法[J].Wen Yuan (High School Edition),2019(02),.

文渊(高中版)
Wen Yuan (High School Edition)

Language: 中文

CN：11-9276/G

ISSN：2096-6288

Publication Frequency: 月刊

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