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中外公益广告运行机制的比较研究

Author(s)：
姜列思

Publication Title：

Wen Yuan (Middle School Edition) 2020 No.07

Affiliations：
哈尔滨师范大学黑龙江哈尔滨 150080

Abstract：
从某种角度而言,一个国家对于公益广告的投入经费,即公益广告的投放时间、投放频率以及公益广告的设计是否具有欣赏价值、是否具有艺术价值、是否足够感人肺腑能够很大程度的反映出一个国家精神文明的发展.近几年来,我国的物质文明发展迅速,但精神文明的发展相较于物质文明发展,在速度上有一定的不匹配性.本文就我国现阶段公益广告存在的不足及问题进行对比与分析.本文所采取的分析发生为对比分析,主要参照美国公益广告进行分析.

Keywords：
公益广告%运行模式%比较分析

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[1] 姜列思.中外公益广告运行机制的比较研究[J].Wen Yuan (Middle School Edition),2020(07),.

文渊(中学版)

Wen Yuan (Middle School Edition)

Language: 中文

CN：11-9275/G

ISSN：2096-627X

Publication Frequency: 月刊

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