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互联网+背景下企业品牌推广模式创新研究

Author(s)：
吕晓娈

Publication Title：

Wen Yuan (Middle School Edition) 2020 No.07

Affiliations：
山东省互联网传媒集团山东济南 250000

Abstract：
互联网时代给社会各个企业的发展均带来了重大的改变,互联网技术渗透到了我国人们生产、生活的各个领域当中,市场经济的发展模式发生了改变,企业的竞争环境也面临着更大的挑战.互联网+背景下的企业品牌推广模式有必要从消费者消费理念、品牌设计和营销目标着手,创新企业的品牌推广模式,提高企业的竞争力.本文对互联网+背景下企业品牌推广的重要性进行了探讨,详细分析了互联网+背景下企业品牌推广模式创新的策略.

Keywords：
互联网+%企业%品牌推广%模式%创新

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[1] 吕晓娈.互联网+背景下企业品牌推广模式创新研究[J].Wen Yuan (Middle School Edition),2020(07),.

文渊(中学版)

Wen Yuan (Middle School Edition)

Language: 中文

CN：11-9275/G

ISSN：2096-627X

Publication Frequency: 月刊

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