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Home > Wen Yuan (High School Edition) > 2020 No.07 > 融媒体时代广播商业类节目发展探究

  • 融媒体时代广播商业类节目发展探究

    Author(s)：

    李万龙

    Publication Title：

    Wen Yuan (High School Edition) 2020 No.07

    Affiliations：

    鄂尔多斯市广播电视台 内蒙古 鄂尔多斯 017000

    Abstract：

    新时期随着社会的整体发展，特别是新技术的广泛使用，传统广播电视新闻节目需要结合时代的最新需求来做出相应的调整，无论是在理念方面还是在技术方面，只有充分地适应时代的要求，满足相关的革新才可以使得其传播力、引导力、影响力、公信力都能保持在高水平区间。在本文中，笔者试图结合融媒体时代广播商业类节目的发展问题，谈其具体的发展策略，进而为实际业务的推进打下坚实的理论基础，努力适应新时期的发展需要。

    Keywords：

    融媒体；广播；商业类节目

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    [1] 李万龙.融媒体时代广播商业类节目发展探究[J].Wen Yuan (High School Edition),2020(07),.

文渊(高中版)
Wen Yuan (High School Edition)

Language: 中文

CN：11-9276/G

ISSN：2096-6288

Publication Frequency: 月刊

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