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Home > Wen Yuan (High School Edition) > 2020 No.07 > 浅谈校园营销发展前景与营销策略

  • 浅谈校园营销发展前景与营销策略

    Author(s)：

    丛佩月 王 超 孙 磊

    Publication Title：

    Wen Yuan (High School Edition) 2020 No.07

    Affiliations：

    黑河学院 黑龙江 黑河 164300

    Abstract：

    近年来，社会经济的快速发展，使得商业竞争也日益激烈。对商家来说，持续增加的高校学生人群，已经成为具备庞大消费潜力的独特群体。诸如校园白条、百度校园等互联网校园品牌纷纷看准机遇，扩宽其在高校的市场。基于此，本文通过分析当前校园营销内涵及营销特点，进一步提出深化校园营销的几点策略，以对校园营销的推广与发展提供参考。

    Keywords：

    校园营销；消费特点；发展前景；营销策略

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    [1] 丛佩月,王,超,孙,磊.浅谈校园营销发展前景与营销策略[J].Wen Yuan (High School Edition),2020(07),.

文渊(高中版)
Wen Yuan (High School Edition)

Language: 中文

CN：11-9276/G

ISSN：2096-6288

Publication Frequency: 月刊

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