江西省大众击剑运动竞赛广告赞助商推广分析_OpenScirbe Publishing

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江西省大众击剑运动竞赛广告赞助商推广分析

Author(s)：
温伟尹志红郭鹏飞

Publication Title：

Wen Yuan (Middle School Edition) 2020 No.05

Affiliations：
南昌理工学院江西南昌 330044

Abstract：
21世纪以来我国在击剑运动的世界大赛上多次取得优异成绩,特别是王磊在2006年世锦赛男子锦标赛获得重剑组冠军.这些有意的成绩也加大了击剑运动在我国各大省市的宣传力度,更多的人想要了解、想要参与这项运动.经过一段时间的宣传,人们了解到了许多关于击剑的知识.击剑是一项古老且高雅的运动,人们都渴望了解并想要参与其中.所以,为了在人群中推广击剑运动,举办大众击剑运动竞赛是必须的.而任何一项运动竞赛都需要有广告赞助商的赞助才能得以举办,所以针对击剑这一个贵族运动的竞赛大众化和比赛的广告赞助商推广,很有加以研究的必要,探讨广告赞助商推广的有效途径.

Keywords：
击剑运动竞赛;广告赞助商推广

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[1] 温伟,尹志红,郭鹏飞.江西省大众击剑运动竞赛广告赞助商推广分析[J].Wen Yuan (Middle School Edition),2020(05),.

文渊(中学版)

Wen Yuan (Middle School Edition)

Language: 中文

CN：11-9275/G

ISSN：2096-627X

Publication Frequency: 月刊

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