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Home > Wen Yuan (Middle School Edition) > 2020 No.05 > 自媒体时代下网红营销模式与高职大商科专业发展研究

  • 自媒体时代下网红营销模式与高职大商科专业发展研究

    Author(s)：

    赵琳

    Publication Title：

    Wen Yuan (Middle School Edition) 2020 No.05

    Affiliations：

    重庆三峡职业学院 重庆 万州 404100

    Abstract：

    在现阶段自媒体大发展的情况下,网红营销模式也顺着自媒体和信息化的发展在不断拓展市场和完善自身,可以说网红营销模式是未来商业发展的重要模式之一;而随着时代的更替,大商科专业也开始不断拓展和发展自身,但是由于高职院校大商科专业的发展时间较短,本身存在一定的缺陷和问题,由此,为了促进网红营销模式和高职大商科专业的共同发展和完善,将这两者结合发展在一起是十分必要的,也是大商业环境下的必然发展路径.

    Keywords：

    自媒体时代;大商科;高职院校;网红营销模式

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    [1] 赵琳.自媒体时代下网红营销模式与高职大商科专业发展研究[J].Wen Yuan (Middle School Edition),2020(05),.

文渊(中学版)
Wen Yuan (Middle School Edition)

Language: 中文

CN：11-9275/G

ISSN：2096-627X

Publication Frequency: 月刊

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