中职《市场营销知识》案例教学的应用探究_OpenScirbe Publishing

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中职《市场营销知识》案例教学的应用探究

Author(s)：
戴明芮

Publication Title：

Wen Yuan (Middle School Edition) 2020 No.01

Affiliations：
巴中市职业中学四川巴中 636000

Abstract：
我国许多中职学校在教学《市场营销知识》时,通常采用案例教学的方式,能够有效地让学生体会到市场营销的真实模式,更加有利于学生在课堂教学环境中体验市场营销环境,获取市场营销知识.针对中等职业学校《市场营销知识》案例教学的具体应用,需要根据中职学校市场营销的教学特点和培养目标以及案例教学的具体特征作出综合的考量.

Keywords：
中职教育;市场营销;案例教学

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[1] 戴明芮.中职《市场营销知识》案例教学的应用探究[J].Wen Yuan (Middle School Edition),2020(01),.

文渊(中学版)

Wen Yuan (Middle School Edition)

Language: 中文

CN：11-9275/G

ISSN：2096-627X

Publication Frequency: 月刊

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