新媒体时代沉浸传播对广告设计的影响_OpenScirbe Publishing

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新媒体时代沉浸传播对广告设计的影响

Author(s)：
曹灿

Publication Title：

Wen Yuan (Middle School Edition) 2020 No.01

Affiliations：
辽宁轻工职业学院辽宁大连 116100

Abstract：
随着信息技术时代的迅速来临,科学技术的发展不仅使得广大受众完全沉浸在无意识接收信息的环境中,而且信息传播的效率也得到了显著的提高,而这也就是人们所说的沉浸传播.所以,加强新传播环境对广告设计领域影响分析研究的力度,了解和掌握这些影响因素,明确广告设计发展的方向,才能迅速的适应时代变迁提供的发展机遇.文章主要是就新媒体时代沉浸传播对广告设计的影响进行了分析与探讨.

Keywords：
新媒体广告;沉浸传播;广告设计

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[1] 曹灿.新媒体时代沉浸传播对广告设计的影响[J].Wen Yuan (Middle School Edition),2020(01),.

文渊(中学版)

Wen Yuan (Middle School Edition)

Language: 中文

CN：11-9275/G

ISSN：2096-627X

Publication Frequency: 月刊

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