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广西特色"五色糯米饭"创新包装设计

Author(s)：
陆利丘范雨晴陈毅

Publication Title：

Wen Yuan (Primary School Edition) 2020 No.01

Affiliations：
广西农业职业技术学院广西南宁 530007

Abstract：
随着信息化的发展,农产品网购的加速,特色农业产品逐渐改变传统单一的线下销售渠道,越来越多的农产品企业及农户,不断挖掘产品的特点及地域文化优势特点,通过改进农产品的包装,提升特色农产品线上线下销售的竞争力.文章以广西壮族三月三特色美食"五色糯米饭"为例,选取图腾纹样,采用插画的形式,实现产品的创新包装.通过包装,不仅传递"五色糯米饭"这一特色产品的天然醇香,传统而又不失时尚的韵味,同时进一步展示广西人民热情好客、善良纯朴的民族特点.

Keywords：
五色糯米饭;包装设计;农产品

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[1] 陆利丘,范雨晴,陈毅.广西特色"五色糯米饭"创新包装设计[J].Wen Yuan (Primary School Edition),2020(01),.

文渊(小学版)

Wen Yuan (Primary School Edition)

Language: 中文

CN：11-9274/G

ISSN：2096-6261

Publication Frequency: 月刊

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