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收视率分析与电视节目编排策略探讨

Author(s)：
殷效晖

Publication Title：

Wen Yuan (High School Edition) 2020 No.06

Affiliations：
宁夏电化教育中心(宁夏教育电视台) 宁夏银川 750001

Abstract：
电视节目是直接和观众接近的,是和观众开展互动的.但是也可以借助收视率来评判电视节目的受欢迎程度.随着电视娱乐事业的发展,电视收视率的调查工作也开始落实.电视节目收视率的高度也将在很大程度上决定了电视广告的收入水平.所以电视节目的收视率将是评判电视媒体影响力的一个重要指标.作者将在本文中研究收视率在电视节目决策中的应用范围,在编排电视节目的时候提出相应的策略,研究如何来提升电视节目的收视率.

Keywords：
收视率分析;电视节目;编排策略;探讨

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[1] 殷效晖.收视率分析与电视节目编排策略探讨[J].Wen Yuan (High School Edition),2020(06),.

文渊(高中版)

Wen Yuan (High School Edition)

Language: 中文

CN：11-9276/G

ISSN：2096-6288

Publication Frequency: 月刊

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