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Home > Wen Yuan (High School Edition) > 2020 No.06 > 英语广告语篇的文体特征分析——以耐克广告"追梦的女人"为例

  • 英语广告语篇的文体特征分析——以耐克广告"追梦的女人"为例

    Author(s)：

    刘琛琼

    Publication Title：

    Wen Yuan (High School Edition) 2020 No.06

    Affiliations：

    西南财经大学 四川 成都 610000

    Abstract：

    本文以一则耐克广告"追梦的女人"为研究对象,针对其广告文案的文体特征进行了词汇,句法与修辞层面的分析.分析结果显示商业广告语篇频繁使用称谓呼语,同义词,省略,祈使,排比,反复等语言手段.

    Keywords：

    广告语篇;文体特征;耐克

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    [1] 刘琛琼.英语广告语篇的文体特征分析——以耐克广告"追梦的女人"为例[J].Wen Yuan (High School Edition),2020(06),.

文渊(高中版)
Wen Yuan (High School Edition)

Language: 中文

CN：11-9276/G

ISSN：2096-6288

Publication Frequency: 月刊

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