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微信公众号爆款文案写作研究

Author(s)：
祝贺

Publication Title：

Wen Yuan (High School Edition) 2020 No.05

Affiliations：
长春理工大学文学院广告系吉林长春 130022

Abstract：
微信公众号文案成为爆款的底层逻辑是通过合理的选题利用写作技巧对其标题、开头、正文和结尾进行迎合受众心理的实用性撰写最终实现阅读量的几何式增长.本文将从选题策略、标题的拟定、开头的引入、正文的布局、结尾几个方面探讨一篇爆款方案的具体写作方法.

Keywords：
微信;公众号;爆款文案;写作

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[1] 祝贺.微信公众号爆款文案写作研究[J].Wen Yuan (High School Edition),2020(05),.

文渊(高中版)

Wen Yuan (High School Edition)

Language: 中文

CN：11-9276/G

ISSN：2096-6288

Publication Frequency: 月刊

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