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Home > Wen Yuan (Primary School Edition) > 2020 No.03 > 短视频内容策划与营销策略探析——以“抖音”为例

  • 短视频内容策划与营销策略探析——以“抖音”为例

    Author(s)：

    邱佩娜

    Publication Title：

    Wen Yuan (Primary School Edition) 2020 No.03

    Affiliations：

    广州市纺织服装职业学校

    Abstract：

    新媒体时代，随着短视频的快速发展，越来越多的个人、企业准备加入短视频领域，如何对短视频进行内容策划和营销，是进军短视频领域需要解决的首要问题。本文以“抖音”为例，在分析爆款短视频的特点、短视频营销现状的基础上，总结分析了短视频内容策划的技巧与营销策略方法。

    Keywords：

    短视频；短视频营销；内容策划；营销策略

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    [1] 邱佩娜.短视频内容策划与营销策略探析——以“抖音”为例[J].Wen Yuan (Primary School Edition),2020(03),.

文渊(小学版)
Wen Yuan (Primary School Edition)

Language: 中文

CN：11-9274/G

ISSN：2096-6261

Publication Frequency: 月刊

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