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Home > Wen Yuan (Primary School Edition) > 2020 No.03 > 基于大数据技术的烟草营销模式研究

  • 基于大数据技术的烟草营销模式研究

    Author(s)：

    杨杰

    Publication Title：

    Wen Yuan (Primary School Edition) 2020 No.03

    Affiliations：

    深圳烟草工业有限责任公司

    Abstract：

    烟草工业是一个垄断产业，拥有庞大的终端零售资源。将大数据技术引入到烟草销售中，就是为了让垄断企业也能朝着市场化方向发展。通过运用大数据进行精确的营销，可以有效地提高企业的营销决策，提高企业的服务质量，提高企业的销售效率。同时，通过大数据技术，可以推动品牌发展、烟草市场、供需动态平衡等方面的发展，从而提高烟草产业的发展水平。

    Keywords：

    大数据；烟草；精准营销；互联网

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    [1] 杨杰.基于大数据技术的烟草营销模式研究[J].Wen Yuan (Primary School Edition),2020(03),.

文渊(小学版)
Wen Yuan (Primary School Edition)

Language: 中文

CN：11-9274/G

ISSN：2096-6261

Publication Frequency: 月刊

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