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互联网+背景下的广告策划课程教学改革探索

Author(s)：
曹灿

Publication Title：

Wen Yuan (High School Edition) 2020 No.01

Affiliations：
辽宁轻工职业学院辽宁大连 116100

Abstract：
社会不断发展的过程中,人们对精神文化的需求也越来越大,而广告策划作为满足人们工作、精神文化需求的重要手段之一,已经引起了社会各界的广泛关注.所以,加大互联网背景下广告策划教学模式改革研究的力度,充分利用良好广告策划创意吸引人们的眼球,为人们提供内容丰富的精神文化内容,才能充分发挥出广告策划工作在社会发展和进步过程中的积极作用.文章主要是就互联网背景下的广告策划课程教学改革进行了分析和探讨,希望可以为我国广告策划工作的全面发展和进步提供积极建议.

Keywords：
广告策划;"互联网+";创新发展;发展策略;广告行业

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[1] 曹灿.互联网+背景下的广告策划课程教学改革探索[J].Wen Yuan (High School Edition),2020(01),.

文渊(高中版)

Wen Yuan (High School Edition)

Language: 中文

CN：11-9276/G

ISSN：2096-6288

Publication Frequency: 月刊

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