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Home > Wen Yuan (Primary School Edition) > 2020 No.02 > 创新高职市场营销教学促进学生职业能力培养研究

  • 创新高职市场营销教学促进学生职业能力培养研究

    Author(s)：

    石双燕

    Publication Title：

    Wen Yuan (Primary School Edition) 2020 No.02

    Affiliations：

    广西经济职业学院 广西 南宁 530105

    Abstract：

    当前社会正处在经济大发展的过程，是一个最需要营销而又最缺乏营销人才的时代，需要大量高素质的市场营销人才。高职院校作为大专学生培养的主阵地，在重视专业教学过程的同时更应该重视学生职业能力的培养，提高学生的实践能力。本文分析当前高职院校市场营销教学存在的问题，并针对问题重点提出了如何促进学生职业能力培养的方法对策。

    Keywords：

    高职院校；市场营销；职业能力培养

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    [1] 石双燕.创新高职市场营销教学促进学生职业能力培养研究[J].Wen Yuan (Primary School Edition),2020(02),.

文渊(小学版)
Wen Yuan (Primary School Edition)

Language: 中文

CN：11-9274/G

ISSN：2096-6261

Publication Frequency: 月刊

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