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Home > Wen Yuan (Primary School Edition) > 2020 No.02 > 国有文艺院团营销战略管理

  • 国有文艺院团营销战略管理

    Author(s)：

    苏琴

    Publication Title：

    Wen Yuan (Primary School Edition) 2020 No.02

    Affiliations：

    塔什库尔干塔吉克自治县文工团

    Abstract：

    伴随着我国的经济发展，人民的物质生活水平越来越高，消费需求也逐渐朝着物质需求转向精神需求，人民群众对于精神需求的要求也越来越高。目前，国有文艺院团在艺术发展方面逐渐走下神坛，响应人民群众的呼声，在公益性演出的基础上，逐渐与商业性演出相结合，实现了经济效益与社会效益的双丰收。但从当前我国文艺院团的发展情况来看，由于其体质本身的局限性以及观念等方面的矛盾，导致其在市场化运营与营销方面仍旧存在一定的问题。基于此，本文就结合国有文艺院团的问题和营销发展方法策略展开详细探讨。

    Keywords：

    国有文艺院团；演出；营销推广

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    [1] 苏琴.国有文艺院团营销战略管理[J].Wen Yuan (Primary School Edition),2020(02),.

文渊(小学版)
Wen Yuan (Primary School Edition)

Language: 中文

CN：11-9274/G

ISSN：2096-6261

Publication Frequency: 月刊

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