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探讨群众文化与旅游产业融合发展路径

Author(s)：
肖希

Publication Title：

Wen Yuan (Middle School Edition) 2020 No.02

Affiliations：
吉安县文化馆江西吉安 343100

Abstract：
作为朝阳产业，旅游业随着国家经济水平的提升，逐渐融入了文化因素。因为投资效益比较高，旅游业在国民经济发展中出现了速度发展快、经营支出少的特点。随着文化强国理念的兴起，群众在旅游的过程中注重文化产品的消费，注重文化层次的提升。所以，这促进了旅游业产业中文化的宣传。大多数旅客进行旅游活动的主要目的是追求高雅的文化生活，这也是群众文化给旅游产业带来了不断的生命活力。本文从群众文化与旅游产业融合的角度出发，提出具体的营销策略，以促进我国旅游业向着高层次的方向发展。

Keywords：
群众文化；旅游产业；发展路径

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[1] 肖希.探讨群众文化与旅游产业融合发展路径[J].Wen Yuan (Middle School Edition),2020(02),.

文渊(中学版)

Wen Yuan (Middle School Edition)

Language: 中文

CN：11-9275/G

ISSN：2096-627X

Publication Frequency: 月刊

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