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Home > Wen Yuan (Middle School Edition) > 2020 No.02 > 包装设计中的地域文化元素渗透探析

  • 包装设计中的地域文化元素渗透探析

    Author(s)：

    李明夫

    Publication Title：

    Wen Yuan (Middle School Edition) 2020 No.02

    Affiliations：

    广西广播电视台

    Abstract：

    随着经济的发展，社会的竞争越来越激烈，消费者的消费需求也越来越多，越来越多的人开始注重实用的消费。有故事、有内涵、有审美趣味的个性化商品，才能被消费者所欣赏和喜爱。一种回归自然的精神追求，使得具有地方特色的包装产品备受重视。包装设计，既能增加视觉效果，又能传达文化内涵和价值观念。本文首先简要概括了产品包装设计与地域文化，试图从地域文化的角度，探讨将地域文化元素运用于电视包装设计中，并由此而产生的价值。

    Keywords：

    包装设计；地域文化；文化价值

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    [1] 李明夫.包装设计中的地域文化元素渗透探析[J].Wen Yuan (Middle School Edition),2020(02),.

文渊(中学版)
Wen Yuan (Middle School Edition)

Language: 中文

CN：11-9275/G

ISSN：2096-627X

Publication Frequency: 月刊

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