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Home > Wen Yuan (Middle School Edition) > 2020 No.02 > 传统媒体融合视域下新媒体运营研究

  • 传统媒体融合视域下新媒体运营研究

    Author(s)：

    李雪琪

    Publication Title：

    Wen Yuan (Middle School Edition) 2020 No.02

    Affiliations：

    内蒙古日报社

    Abstract：

    报纸新闻曾经是人们了解新闻的主要渠道，能引领舆论导向，对传媒业发展具有重要影响。但随着信息技术的不断发展，新媒体映入人们眼帘，新媒体以传播途径广、互动性强等特点，快速受到人们的关注和重视，这对报纸媒体产生一定冲击，不利于其长效发展。面临报纸媒体市场被瓜分的现状，报纸媒体应积极培养一些复合型人才，创新报纸媒体传播途径，才能助力其重焕生机。

    Keywords：

    报纸媒体；新媒体；运营

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    [1] 李雪琪.传统媒体融合视域下新媒体运营研究[J].Wen Yuan (Middle School Edition),2020(02),.

文渊(中学版)
Wen Yuan (Middle School Edition)

Language: 中文

CN：11-9275/G

ISSN：2096-627X

Publication Frequency: 月刊

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