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基于大数据技术的电商精准营销应用分析

Author(s)：
陈静静

Publication Title：

Wen Yuan (High School Edition) 2022 No.01

Affiliations：
阿里巴巴集团控股有限公司

Abstract：
经济全球化的发展格局及高效化市场竞争环境下，推动现代电商企业市场营销模式改革，寻求新的发展机遇迫在眉睫。文章简单介绍了大数据技术及电商精准营销，通过对大数据技术应用于电商精准营销的发展前景论述，结合其在实际应用过程中的积极效果，探究大数据技术应用背景下电商精准营销的策略优化方案，为我国电商企业的发展与大数据技术的应用提供新的思路。

Keywords：
大数据技术；电商企业；精准营销

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[1] 陈静静.基于大数据技术的电商精准营销应用分析[J].Wen Yuan (High School Edition),2022(01),.

文渊(高中版)

Wen Yuan (High School Edition)

Language: 中文

CN：11-9276/G

ISSN：2096-6288

Publication Frequency: 月刊

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