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Home > Wen Yuan (High School Edition) > 2022 No.01 > 胶东“花饽饽”非物质文化遗产传承路径研究

  • 胶东“花饽饽”非物质文化遗产传承路径研究

    Author(s)：

    施昭卉 王松梅

    Publication Title：

    Wen Yuan (High School Edition) 2022 No.01

    Affiliations：

    山东第一医科大学

    Abstract：

    本文基于拉斯韦尔“5W”传播理论，结合当下时代背景，从可持续视角出发，探讨如何借助时代力量和发展现状，更好地保护、传播胶东“花饽饽”。本文提出了搭建框架，立体覆盖；深化内涵，打造品牌；创新赋能，深度融合；精准定位，靶向传播；及时反馈，直切关键的传承路径。

    Keywords：

    “5W”传播理论；胶东“花饽饽”；文化传播

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    [1] 施昭卉,王松梅.胶东“花饽饽”非物质文化遗产传承路径研究[J].Wen Yuan (High School Edition),2022(01),.

文渊(高中版)
Wen Yuan (High School Edition)

Language: 中文

CN：11-9276/G

ISSN：2096-6288

Publication Frequency: 月刊

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