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探究地域文化符号在视觉传达设计中的运用

Author(s)：
赵亳

Publication Title：

Wen Yuan (Middle School Edition) 2021 No.12

Affiliations：
河南工程学院

Abstract：
在“一带一路”倡议下，为了传承和弘扬中华民族传统文化，实现多元文化交流与发展，需要充分挖掘传统文化元素。其中地域文化是体现传统文化内涵的基石，如何提炼地域文化符号，将其与现当代视觉传达设计方式相结合是传统文化传播的重点。本文从装饰元素、色彩搭配和环境风格三个方面分析地域文化对视觉传达设计的影响，并结合实例，分析不同地域文化在视觉传达设计中的应用，以此思考将地域文化与视觉传达设计相结合的方法。

Keywords：
地域文化；传统文化；视觉传达设计

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[1] 赵亳.探究地域文化符号在视觉传达设计中的运用[J].Wen Yuan (Middle School Edition),2021(12),.

文渊(中学版)

Wen Yuan (Middle School Edition)

Language: 中文

CN：11-9275/G

ISSN：2096-627X

Publication Frequency: 月刊

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