媒介融合背景下中医药健康文化传播生态研究_OpenScirbe Publishing

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媒介融合背景下中医药健康文化传播生态研究

Author(s)：
花奕丰

Publication Title：

Wen Yuan (Middle School Edition) 2021 No.12

Affiliations：
江苏海洋大学

Abstract：
中医养生文化发展起源于中华传统文化,是中医文化产业的组成部分。而中医养生的发展离不开媒体的帮助,更不能离开大自然环境的烘托。媒体整合时期的兴起,重新激活了中药保健文化内涵传递的媒介环境,并形成了一个全新的媒介生态系统。论文以媒介生态和中药保健文化内涵传递二维度为研究出发点,对媒体整合社会环境条件中的药物保健文化内涵传递的生态建设场景和生态建设机会进行了多层面分析,并尝试着从媒体原生态建设、传递内生态建设、媒体外生态建设三种角度,寻找提高中药保健文化内涵传递效益的生态建设对策。

Keywords：
媒介融合背景下；中医药健康文化；传播生态研究

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[1] 花奕丰.媒介融合背景下中医药健康文化传播生态研究[J].Wen Yuan (Middle School Edition),2021(12),.

文渊(中学版)

Wen Yuan (Middle School Edition)

Language: 中文

CN：11-9275/G

ISSN：2096-627X

Publication Frequency: 月刊

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