直播为消费者带的究竟是福还是“祸”_OpenScirbe Publishing

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直播为消费者带的究竟是福还是“祸”

Author(s)：
高旗

Publication Title：

Wen Yuan (Middle School Edition) 2021 No.12

Affiliations：
福建师范大学福建福州 350000

Abstract：
直播带货自2016年产生以来，因其收益高、易操作等特点吸引了大量流量，这一新型电商模式在为商家和平台拓宽销售渠道、带来丰厚利润的同时，也极大地满足了消费者的购物需求与购物体验，但伴随着直播电商的深入发展，各种问题也逐渐显现。本文首先简述了直播带货的产生与发展，分析了其兴起原因，然后从正反两方面深入阐述直播带货对消费者的影响，并针对该领域目前存在的问题给出相应建议，最后对直播带货行业现状予以总结，表明了直播带货前景依然向好的观点。

Keywords：
直播带货；消费者利益；政策监管；电子商务

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[1] 高旗.直播为消费者带的究竟是福还是“祸”[J].Wen Yuan (Middle School Edition),2021(12),.

文渊(中学版)

Wen Yuan (Middle School Edition)

Language: 中文

CN：11-9275/G

ISSN：2096-627X

Publication Frequency: 月刊

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