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“双十一”下社会消费群体的网购心理及其行为对企业发展影响

Author(s)：
侯迪彭芳

Publication Title：

Wen Yuan (Middle School Edition) 2021 No.12

Affiliations：
中国矿业大学徐海学院江苏徐州 221000

Abstract：
随着互联网的快速发展，传统消费已经满足不了人们的需求，电子商务的大力发展，使人们能够更加快捷便利的进行购物。本文主要采取网络调查问卷形式，调查了在“双十一”时企业进行促销活动下，社会消费群体的网购心理及偏好，并研究了社会消费群体的网购行为对于企业发展的影响。基于此，为促进社会群体理性消费及企业的发展提出建议。

Keywords：
双十一；社会消费群体；企业发展

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[1] 侯迪,彭芳.“双十一”下社会消费群体的网购心理及其行为对企业发展影响[J].Wen Yuan (Middle School Edition),2021(12),.

文渊(中学版)

Wen Yuan (Middle School Edition)

Language: 中文

CN：11-9275/G

ISSN：2096-627X

Publication Frequency: 月刊

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