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Home > Wen Yuan (High School Edition) > 2021 No.12 > 旅游纪念品包装的民族文化性探索

  • 旅游纪念品包装的民族文化性探索

    Author(s)：

    丁彤彤

    Publication Title：

    Wen Yuan (High School Edition) 2021 No.12

    Affiliations：

    辽东学院

    Abstract：

    旅游纪念品是旅游者在旅途中所购买的具有当地特色文化的产品，且极富地域民族特质。大部分纪念品在旅游产业的营销中，以其包装为信息传递载体，设计则遵循视觉传达准则，体现旅游区的地域文化特性。因此，本文先从纪念品包装设计元素着手，结合实践并进行简要分析旅游纪念品包装中所蕴含的民族文化性，以期为我国旅游纪念品包装设计提供相应参考依据。

    Keywords：

    旅游纪念品；包装；民族文化性

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    [1] 丁彤彤.旅游纪念品包装的民族文化性探索[J].Wen Yuan (High School Edition),2021(12),.

文渊(高中版)
Wen Yuan (High School Edition)

Language: 中文

CN：11-9276/G

ISSN：2096-6288

Publication Frequency: 月刊

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