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Home > Wen Yuan (High School Edition) > 2021 No.12 > 平面广告设计教学中创造性思维的训练与培养方法

  • 平面广告设计教学中创造性思维的训练与培养方法

    Author(s)：

    邱小琼 王江婷

    Publication Title：

    Wen Yuan (High School Edition) 2021 No.12

    Affiliations：

    广东省机械技师学院

    Abstract：

    创新思想是创造的主要力量与源泉，如果没有良好的创新思想，则无法创造出好的广告作品。所以，在广告设计课程中，教师除了要进行专业基础知识和专业技能的传授之外，还要根据学生在各个阶段的性格特点及其认知发展需要，通过选用更创新、更科学适用的教育策略方法，来优化对学生创造性思维能力的科学训练，为学生今后的求学、职业发展提供有力保障。

    Keywords：

    广告设计；创造性思维；培养策略

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    [1] 邱小琼,王江婷.平面广告设计教学中创造性思维的训练与培养方法[J].Wen Yuan (High School Edition),2021(12),.

文渊(高中版)
Wen Yuan (High School Edition)

Language: 中文

CN：11-9276/G

ISSN：2096-6288

Publication Frequency: 月刊

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