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Home > Wen Yuan (High School Edition) > 2021 No.12 > 文博新媒体在全媒体时代的发展与机遇

  • 文博新媒体在全媒体时代的发展与机遇

    Author(s)：

    卢思源 张潇杨

    Publication Title：

    Wen Yuan (High School Edition) 2021 No.12

    Affiliations：

    河南博物院，河南 郑州 450000

    Abstract：

    在全媒体传播环境下，面对受众日益多样的感官体验和多元的文化需求，文博新媒体通过提升“讲故事”本领、深度挖潜文化传承创新、抓好智能技术应用、延伸文博产业品牌链条、构建“全媒体”传播矩阵，来引领、扩大、拓展、优化文博传播的“硬核”“内核”“超核”“能核”“力核”，专业、多元、跨界、融合、连接的能力逐渐增强，积极推进由分众传播向大众传播的演变。

    Keywords：

    文博新媒体；融合传播；创新

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    [1] 卢思源,张潇杨.文博新媒体在全媒体时代的发展与机遇[J].Wen Yuan (High School Edition),2021(12),.

文渊(高中版)
Wen Yuan (High School Edition)

Language: 中文

CN：11-9276/G

ISSN：2096-6288

Publication Frequency: 月刊

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